Description
Brighten · Defend · Illuminate
100% Organic Whole-Plant Botanical Base: Rose · Hibiscus · Saffron
New Dawn is a concentrated whole-plant facial serum created to brighten dullness, support even-looking tone, and defend the skin against daily environmental stress.
Organic jojoba is slowly infused with damask rose, rosehip, hibiscus, saffron, and astaxanthin to create an antioxidant-rich botanical foundation. Red raspberry, rosehip, and sea buckthorn replenish the skin with naturally occurring carotenoids, tocopherols, and essential fatty acids, while olive-derived squalane leaves the complexion soft, smooth, and luminous.
This is a gentle botanical approach to daytime antioxidant care, built entirely from whole plants.
Whole-Plant Infusions Help To:
- Brighten the look of dullness and uneven tone
- Support a luminous, healthy-looking glow
- Help defend against the visible effects of environmental stress
- Soften and smooth the appearance of skin texture
- Calm the look of redness and irritation
- Replenish the skin with concentrated botanical antioxidants and nourishing lipids
Herbalist-formulated, essential-oil-free, and made in small batches on our homestead in Helvetia, Oregon.
Our Process
New Dawn is built on whole plant infusions. Every botanical in this serum is carried into organic jojoba slowly, over weeks, in small batches.
First, the harvest.
Botanicals are sourced organically or grown and dried on our own homestead. Flowers are dried whole and stored away from light and heat until the day they go into oil, because potency begins to fade the moment a plant is harvested.
Then, the infusion.
Damask rose, rosehip, hibiscus, saffron, and astaxanthin are each infused separately into golden jojoba rather than combined in a single vessel. Separate infusion lets us control the strength of every botanical independently and blend the finished serum to an exact ratio rather than hoping a mixed batch lands where we want it.
Then, the blend.
The strained infusions are combined with cold-pressed red raspberry seed oil, rosehip seed oil, sea buckthorn fruit CO2 extract, and olive-derived squalane. Nothing is heated, nothing is deodorized, and nothing is stripped. The color of this serum comes from the plants themselves.
Made fresh in small batches. Potency is perishable.
The Formula + Ingredients
New Dawn is a whole-plant formula. Every botanical is present as a whole infusion or whole-fruit oil, never as an isolated or purified active.
Whole-Plant Infusion Base
Damask rose is infused into jojoba as the heart of the formula, traditionally used to soften the look of the complexion and calm visible redness.
Hibiscus contributes naturally occurring plant acids and anthocyanins that support smoother, brighter-looking skin.
Saffron is one of the most treasured botanicals in traditional skincare, long used to support a radiant, even-looking complexion.
Rosehip and astaxanthin infusions add carotenoid-rich depth and antioxidant support to the base.
Whole-Fruit Oils + Antioxidants
Red raspberry seed oil is naturally rich in tocopherols and essential fatty acids, replenishing the skin and supporting a resilient barrier.
Sea buckthorn fruit CO2 extract provides a concentrated source of naturally occurring carotenoids for visible radiance and vitality.
Olive-derived squalane replenishes the skin with lightweight, biomimetic moisture and leaves a soft, non-greasy finish.
Vitamin E and rosemary antioxidant extract help protect the delicate botanical oils from oxidation.
Ingredients
Simmondsia Chinensis (Jojoba) Seed Oil* infused with Rosa Damascena (Damask Rose) Flower*, Rosa Canina (Rosehip) Fruit*, Hibiscus Sabdariffa Flower*, Crocus Sativus (Saffron) Flower*, and Astaxathin*; Olive-Derived Squalane**, Rubus Idaeus (Red Raspberry) Seed Oil*, Rosa Canina (Rosehip) Seed Oil*, Hippophae Rhamnoides (Sea Buckthorn) Fruit Extract*, Tocopherol (Non-GMO Vitamin E)**, Rosmarinus Officinalis (Rosemary) Leaf Extract*
*Organic
**Naturally derived
The Ritual
Morning and evening, mist the face and neck generously with hydrosol or apply your preferred botanical hydration.
While the skin is still damp, warm one to two pumps of New Dawn between your fingertips and gently press into the face, neck, and décolleté. Press rather than rub, and let the oil settle before moving on.
In the morning, allow the serum to absorb fully before applying broad-spectrum sunscreen. In the evening, follow with a balm whenever the skin asks for deeper nourishment.
New Dawn does not provide SPF. It complements, but never replaces, broad-spectrum sunscreen.
